Announcing the Upcoming Webcast Series: In the Know: Social Media for Public Health

In the Know

As part of our management of the National Prevention Information Network (NPIN) contract with CDC, we are pleased to announce an upcoming webcast series starting Tuesday, Feb. 19, titled, “In the Know: Social Media for Public Health,” featuring social media experts discussing how to harness the latest social media tools for the greatest public health impact.

Sandwiched by the International Social Media Week (Feb. 18–22) and Mashable’s Social Media Day (June 30), NPIN’s “In the Know” webcast series aims to celebrate the power of social tools over the span of 5 months by providing basic information, tips, and hints for how public health organizations can use social tools to promote public health and expand outreach initiatives. The webcasts will also provide a great opportunity to ask questions and learn from fellow public health practitioners. Together, we will explore social media best practices and work toward advancing public health outreach and communication.

Save the date and be sure to join us on select Tuesdays at 2:00 p.m. EST for the latest social media insights on topics that include:

  • Feb. 19 – Twitter
  • March 12 – LinkedIn & SlideShare
  • April 2 – Gaming & Mobile
  • April 23 – Facebook & Image Sharing (Instagram, Pinterest, & Flickr)
  • May 14 – Google Plus & YouTube
  • June 4, 2013 – Social Media Measurement & Evaluation

Those who wish to participate, can register now for free! The series kicks off with a webcast on using Twitter in public health on Tuesday, Feb. 19, at 2:00 p.m. EST. We’ll answer questions like:

  • How can my organization better use Twitter to expand the reach of public health programs or campaigns?
  • Can Twitter help me engage with my audience more?
  • How can I set social media goals and measure my success?

Be sure to join us as we cover these topics and more. You can also submit questions for us to answer live by using #SM4PH on Twitter from now until the event, or you can e-mail questions to

CDC NPIN is the U.S. reference and referral service for information on HIV/AIDS, viral hepatitis, sexually transmitted diseases (STDs), and tuberculosis (TB). NPIN is a next-generation clearinghouse that collects and disseminates data and materials to support the work of prevention organizations and workers in national, state, and local settings. Our services are designed to facilitate program collaboration in sharing information, resources, published materials, research, and trends among the four diseases.

For more information on NPIN services and resources: or follow @cdcnpin on Twitter.

By Katie Mooney and Carlos Chapman


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