Facebook and iOS 6

Everyone’s talking about it: the new iPhone 5. Love it or hate it, it’s here. With the new phone comes the updated operating system, the iOS 6. Anyone with a previous version of the iPhone, as well as the iPad and iPod Touch, is now able to download the upgraded system. Some of its new features include an overhaul of the Maps, an improved Siri, and better Facebook integration.

Until now, Apple has been so-so with its integration of Facebook in its features. The camera, for example, appeared to have every sharing option imaginable…except the option to share directly onto Facebook. Although Twitter was integrated into iOS 5 in 2011, Facebook was left out. With the newest system upgrade, however, the whole sharing interface has changed. It’s more modern-looking and finally includes a Facebook sharing option!

And with 96 million active Facebook users on the iPhone as of November 2011, there are now countless people accessing and sharing content on Facebook via mobile. For communicators, the return on the iPhone update has a significant value to engage more patients and consumers remotely considering:

  • The general population likes photos twice as often as text and share videos 12 times more than text
  • 8.2 hours are spent online on smartphones each week, according to a Google, Inc. and Ipsos study
  • Endless opportunities to tell comprehensive, emotion-evoking stories with features like Timeline, photos and videos, notes, and discussion forums

With the newest iOS 6 Facebook integration, Facebook and its page users now have the opportunity to not only engage their users more, but also track new activity from the iPhone apps. According to Mark Zuckerberg, Facebook is now fully aboard the mobile train. At this year’s TechCrunch Disrupt Conference, Zuckerberg indicated mobile, versus desktop, is where Facebook will really make money. With so many new opportunities to engage patients and consumers via Facebook, will health communicators make the upgrade, too?

By Melissa Jackson


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