Rocking the Red Pump with The Red Pump Project

Danya, as part of our contract to manage the CDC National Prevention Information Network (NPIN), is supporting federal agencies and organizations for National Women and Girls’ HIV/AIDS Awareness Day (NWGHAAD) through Twitter. On February 16, 2012, NPIN hosted a Twitter chat with Luvvie Ajayi, co-founder of The Red Pump Project.  Luvvie shared keys to success for current and future bloggers. She also described the new goals established for the 4th annual Rock the Red Pump™ campaign, where they encourage their followers to use social media channels to show their support for NWGHAAD through photo-sharing, tweeting, and blogging. This year, their goal is to get 2,500 bloggers to join the effort to raise awareness about the HIV/AIDS epidemic in the 50 days leading up to NWGHAAD. They are also asking women to #RocktheRedPump on Friday, March 9 and upload photos of their shoes to Red Pump’s Facebook page or tweet them a photo of the shoes.

Twitter support for NWGHAAD expanded! March 8, 2012, Dr. Hazel Dean, Deputy Director of National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP) was a guest tweeter on @CDCNPIN. She was joined by the U.S. Department of Health and Human Services, Office on Women’s Health. Twitter users had an opportunity to share and receive information about NWGHAAD resources.

Sherese Bleechington, Partnership and Outreach Coordinator, CDC NPIN


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